Author Archives: firstname.lastname@example.org (Lou Bortone)
Let’s get real. YouTube is a beast when it comes to traffic, visibility and awareness. The mega-platform has a staggering 1.5 Billion users, yet only a scant 9% of entrepreneurs are taking advantage of YouTube. That could very well be because most entrepreneurs’ YouTube channels suck. Fortunately, in that world of hurt is a world […]
The post 5 Reasons Why Your YouTube Channel Sucks (And How to Fix It!) appeared first on Lou Bortone.
Leads are the lifeblood of your business. No leads. No sales. No business. NO FUN! Of course, you can try all the old, traditional methods of finding leads: Networking, e-mail, buying online ads, and even the dreaded cold-calling. But these efforts are tired and painfully slow. Online video, on the other hand, ACCELERATES the sales […]
The post Video Leads! How to Generate New Leads for Your Business Using Online Video appeared first on Lou Bortone.
The post [VIDEO] Video Equipment Guide: Must Have Gear for Online Video appeared first on Lou Bortone.
Deciding to use this powerful visual resource to get your message out is smart. However, once entrepreneurs jump into the video waters, most soon realize that it’s a tough swim. There are several common pitfalls most business owners experience as they begin their video marketing efforts. Fortunately, most of these mistakes are easily corrected.
As the world flocks to video and more businesses embrace video marketing strategies, it’s more important than ever to understand how to do video right. Far too many small business owners are getting bad advice from so-called video “gurus” who show up at conferences and call themselves experts. It’s time to challenge some assumptions and shatter some myths about video marketing.
Mark Zuckerberg was all over the news again last week as he testified on Capitol Hill for the (mostly clueless) politicians about privacy issues and data breaches. All this is only weeks after Zuck announced sweeping changes to the Facebook algorithm, that most marketers referred to as the “Facebook Apocalypse.” So is the future of […]
The post Scooter, the short-attention-span squirrel on how to FOCUS on video! appeared first on Lou Bortone.
“Engagement” is the new buzz word on the Interwebs, and it’s in short supply these days, especially on Facebook. The new Facebook algorithm has sent many of us into a tizzy trying to figure out how to maintain relevance and visibility on the social network. Some gurus have even gone so far as to call […]
The post Riddle Me This?: Can Quizzes Save Your Facebook Feed? appeared first on Lou Bortone.